Making the Call

Over the last decade we have seen a rise in the popularity, visibility and participation in women’s sport. Sport is central to the culture and conversations in Australia, and we know that media coverage can shape perceptions and influence social norms and gender stereotypes.

While we can see all-women football teams participating at the highest level of the national competition, we cannot see the same replicated in the commentary boxes. Women’s voices in sport must be amplified to achieve equity in sport. There is demand for more women’s voices in sport, and whilst opportunities exist in broadcast media, we recognise that the pathways are limited.

Making The Call has partnered with the Office for Women in Sport and Recreation to create a pilot program to give women who are interested in broadcasting for Australian Rules football, the information and experience to further their skills in this area.

Through an online program, consisting of five one-hour modules, participants will have the opportunity to access broadcasting mentors and learn broadcasting skills (particularly calling play-by-play, special comments and boundary riding) from a team of industry experts. By the end of the program, participants will have:

  • A broader understanding of the broadcast media environment
  • An understanding of the skills and resources required to work in broadcasting
  • An audio showreel to assist in gaining roles in industry
  • A network of industry experts and peers
  • A plan for their next steps.

The first pilot program is scheduled to run online, via Zoom between 16 November and 11 December 2020.

A maximum of 15 participants will be selected to take part in the program and the training will be provided at no cost to the participant.

Eligibility Criteria:

To be eligible for this program, nominated candidates must:

  • identify as a woman
  • be aged 18 years or over
  • be a Victorian resident
  • be available to attend all modules
  • be willing to give feedback at the completion of the program

To apply for this program, you must submit an application to by 5pm, Wednesday 21 October 2020.

An independent panel will be convened to assess the applications based on a demonstrated:

  • Interest in pursuing a career in broadcast media
  • Commitment to fully participate in the program.

Successful applicants will be notified in early November, 2020.

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