Home Insights The conversation of sport Media research recommendations
  • Have a ‘Women in Sport’ strategy, with measurable targets.
  • Assess if your organisation has any disincentives that favour men’s sport (e.g. placement of news stories, performance measures).
  • Consider the recruitment and retention practices influencing the gender balance of your employees.
  • Prioritise increasing women as sources for men’s and women’s sport.

Page last updated:  20 August 2024

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