Home Insights The conversation of sport Media research recommendations
  • Prioritise media organisations with measurable targets in place
  • Amplify earned content with fans and grassroots participants to grow engagement.
  • Dismantle internal barriers to greater coverage of your women’s teams or athletes (e.g. responsiveness to media requests).
  • Support the gender balance of who is reporting on your women’s and men’s teams and athletes.
  • Provide access to gender balanced representatives for interviews, quotes and other media opportunities.

Page last updated:  20 August 2024

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