Home Insights The conversation of sport Media research recommendations
  • Identify your opportunity to change the volume and depth of coverage for women in sport.
  • Challenge the status quo by adding your voice to calls for progress. Don’t allow women to be hidden behind a ‘default’ of men’s sport.
  • Directly support women in sports media (e.g. granting interviews to journalists, supporting content on stories).
  • Support women – athletes, coaches/high performance experts, executives – to add their voice to the conversation of sport.

Page last updated:  20 August 2024

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