Women in sport communication and marketing strategies

The Change Our Game Women in Sport and Recreation Communication and Marketing Guidelines were developed in conjunction with the Victorian Equal Opportunity and Human Rights Commission (VEOHRC) in April 2019 to assist community sport and recreation organisations looking to develop inclusive communication and marketing practices.

Effective marketing can play a key role helping organisations increase membership, improve culture, attract commercial support and contribute to building stronger and healthier local communities.

These guidelines focus on 4 key areas:

• Smart strategies for marketing to women
• Smart strategies for selecting imagery
• Smart strategies for using social media
• Smart strategies to using inclusive language and terminology